About Me

I’m Alice, 25, based in Perth but my home is New Zealand.

TidalWear came from a problem I kept running into. I’d head out for a run or a walk to the beach without a bag or towel, then always wish I had brought something with me. It was such a simple thing, but it kept happening.

So I made the Tidal Belt to fix it.

I wanted it to be easy, practical and something you do not have to think twice about using. Just something that fits into real life and makes those last minute beach moments easier.

The name Tidal comes from how life moves in waves. Things flow in and out, plans change, you end up in the ocean more than you expected, and that is part of it. I liked the idea of building something that moves with that, not against it.

This is a simple, useful brand made for people who like being outside and keeping things effortless.